Our honesty rules
This is an unusual page for a web company to publish. It's here because your business trades on its word, your website should too, and "the AI wrote it" is never going to be an acceptable excuse. Some of these rules are enforced in code, not just policy: an edit carrying a price you never gave us is refused, an AI-made image needs your say-so, and no change the AI makes reaches your site's pages without your approval.
1. Nothing is invented. Ever.
No made-up testimonials, star ratings, awards, review counts or customer stories. If you didn't say it and we can't verify it, it does not go on your site. A quiet page beats a dishonest one.
2. Every picture records where it came from.
Every picture on your site records where it came from. An AI-made picture is named as one in the preview, and it only goes live when you approve that preview. We'd rather chase you for the real photos, so we do. Being able to say "every photo on this site is genuinely ours" is worth more than any stock shot.
3. Prices are never made up.
If we don't know what you charge, your site doesn't say. No plausible-sounding ranges quietly invented to fill a page.
4. No rankings promises. From anyone.
Not from us, and not from the Growth AI you can hire here. It sells you published content and done work: researched posts, fixed titles, honest housekeeping, a monthly report of what actually happened. Anyone who promises you page one of Google is telling you about their sales process, not your future.
5. The agents can't add claims you haven't made.
This one is engineering, not intention. Every change an agent makes passes through checks it doesn't control and a preview you approve, and the facts it works from are yours. Ask it to say you're "the region's #1 rated" without the reviews to show for it, and it will politely decline. We think that's a feature.
Why publish this?
Because the businesses we build for trade on their word, and a website is your word, written down. If these rules read like the way you'd rather be represented, we should talk.
Tell us what you need